What does ‘following’ a person or ‘watching’ a store mean?

If you have friends on Storenvy, or you find someone with great taste, you can 'Follow' them to see the things they 'Envy' appearing in your Storenvy feed. When you are following a person, they will show up on your profile's Following page, and you will show up on their profile's Followers page.

If you find a store whose products you love, you can 'Watch' them so that whenever they release a new product you'll see it come up in your Storenvy feed, and you can keep up-to-date with all their new items. The biggest compliment you can make to a Storenvy Store is to "Watch" them . . . and then, of course, make a purchase from them!