What do the store analytics tell me?

Sales

From your Dashboard you can view sales stats for your store per month for the last 3 months, or total stats for the whole time your store has been open.

• Net sales is the total money brought in for the items you have sold.
• Total Shipping is the amount of money you took in shipping charges.
• Total tax is the amount you charged in tax based on the tax settings you inputted. (Note that in some cases Storenvy will collect and remit sales tax for you. Please see this help article for more information.)
• Total Discounts is the total amount of money customers saved by using a discount coupon.

Storefront Visitors

This shows you how many people looked at your store, by day or by week, and by Marketplace or by your Storefront. The red lines show the total number of page views your store had, and the blue lines show how many of those views were from different people.

 

If your Unique Visitors and Page Views are very similar, it means a lot of different people are looking at your store. If your Page Views is much higher than your Unique Visitors, it means people who come to your store come there often or spend some time looking around.

 

Recent Orders

This one always shows your 5 most recent orders

 

Customer Ratings

This shows the average of the ratings that you have received from customers. You can click the "All Ratings" link to view the details.

Buyer Experience Metrics

This shows statistics related to your buyers' experience with your store, such as shipping and cancellation stats, and product scores.

Watchers

This shows the 5 most recent people who watched your store. You can view the entire list by clicking the "See all watchers" link.

Most Viewed Products

This shows your top 5 most viewed products in the last 30 days and their total views during that time.

 

Envies

This shows the 5 most recent people who have Envied one of your products, along with which product they Envied.

Most Envied Products

This shows your 5 products which received the most Envies within the last 30 days.

Collections

This shows 5 of the user-created Collections which feature one of your products. It shows the user who added the product to the collection, which product was added, and which Collection it was added to.

Best Sellers

This shows your 5 best-selling products in the last 30 days and how many of each you sold.

Buyer Countries

This displays the countries you made the most sales to and how many orders were placed from each country.