What do the store analytics tell me?

Sales

From your Dashboard you can view sales stats for your store per month for the last 3 months, or total stats for the whole time your store has been open.

• Net sales is the total money brought in for the items you have sold.
• Total Shipping is the amount of money you took in shipping charges.
• Total tax is the amount you charged in tax based on the tax settings you inputted. (Note that in some cases Storenvy will collect and remit sales tax for you. Please see this help article for more information.)
• Total Discounts is the total amount of money customers saved by using a discount coupon.

Storefront Visitors

This shows you how many people looked at your store, by day or by week. The red lines show the total number of pageviews your store had, the blue lines show how many of those views were from different people.

 

If your Unique Visitors and Pageviews are very similar, it means a lot of different people are looking at your store. If your Pageviews is much higher than your Unique Visitors, it means people who come to your store come there often or spend some time looking around.

Recent Orders

This one always shows your 5 most recent orders

 

Recent Ratings

This shows the 5 most recent ratings left for you by customers.

Watchers

 

This shows the 10 most recent people who watched your store.

Most Viewed Products

This shows your top 5 most viewed products in the last 30 days and their total views during that time.

 

Envies

This shows the 10 most recent people who have Envied one of your products, along with which product they Envied.

Most Envied Products

This shows your 10 products which received the most Envies within the last 30 days.

Collections

This shows 10 of the user-created Collections which feature one of your products. It shows the user who added the product to the collection, which product was added, and which Collection it was added to.

Top Referring URLs

This box shows the top 6 URLs that sent traffic to your store over the last 30 days, as well as how many visitors they sent your way and which of your store pages people were sent to.

 

Best Sellers

This shows your 5 best-selling products in the last 30 days and how many of each you sold.

 

Buyer Countries

This displays the countries you made the most sales to and how many orders were placed from each country.